Creative Development — from concept to execution, in Barcelona
From concept to execution
We love to get involved from the early stages of a project — shaping ideas into striking visuals designed to connect with your audience, and guiding every step from concept to execution. That's creative development at Arcade, our studio in Barcelona.
What we do
Concepts, look dev & pitching
Great work starts before the first frame. In creative development we build the concepts a campaign stands on, gather the visual references that align everyone around one image, and run look development so the idea has a defined aesthetic before production begins.
When an idea has to win the room, we prepare pitches with directors, agencies and production companies — visuals that make the film feel real before it exists. Through R&D we keep testing new techniques, from VFX approaches to generative AI, so every project starts with the newest tools already understood. From there, execution flows through the studio: VFX, animation, colour and editorial under the same roof.
FAQ
When should we bring you in?
As early as possible — we love joining from the first conversations, when shaping the idea can still change everything about the film.
What does creative development include?
Concepts, visual references, look development, pitching support and R&D — everything that turns a brief into a defined visual direction.
Do you help with pitches?
Yes. We build the visual side of pitches with directors, agencies and production companies — references and look development that make the idea tangible.
welcome to
arcade
